Hire Pasha, already

It’s a sign of the internet era. A week, maybe two weeks ago, I noticed an ingenious billboard put up along the I-95 northbound corridor near Bridgeport. It was the photo of a beautiful African-American woman in business casual dress, with the words, “Hire me! Unemployed and seeking employment. www.hirepasha.com” on it.

Ingenious. The website isn’t bad either.

But that internet era demand for instant gratification means that (sorry Pasha) I’m already thinking, “That idea was so five minutes ago,” every time I drive past it. It’s not Pasha that I’m frustrated with, it’s the marketing industry as a generalized whole.

Pasha stands head and shoulders (and billboard) out from the crowd simply because of her ingenuity, tenacity, and ability to cut through the daily babble of marketing messages with a valid Drive-to-Web effort. She is, effectively, creating a brand for herself, and bringing that brand to market. When I checked the site this morning, she was up to 60K hits.

Not too shabby, even if her resume is a little light in the actual marketing experience. By comparison, my blogging attracts only 2-10 hits every time I post (yeah, working on getting back into the regular posting habit now that work is becoming more predictable).

Think about it, folks. Unless Pasha turns out to be a troll in real life, which is always possible, go with the lady who’s got the skills to turn her own unknown self into a regional brand that got national attention (hey, she showed up as a news story on my Wii News channel). AND someone who is savvy enough to understand how to integrate traditional media and digital media together.

So, like… Hire Pasha already.  Or at the very least go visit her website and give her enough traffic to begin charging for advertising.


Western Union Money Order complaint

Here’s the complaint I just filed with Western Union Money Orders online. Read along for the whole gist of it.

The Complaint, actually filed with Western Union

I just got sent a Western Union money order from a friend of mine. Unexpected gift of funds to get me through a tight spot while looking for a job after completing my Master’s Degree and getting laid off.

I went to Stop and Shop, WalMart, and three separate private Check Cashing locations nearby in Bridgeport. Even though every place but WalMart advertised Western Union services and every place but WalMart -sold- Western Union money orders, not a single place would cash it.

Why not? Where is the power of the Western Union brand? What kind of business sense does it make to allow places to sell the Money Order services of Western Union, but not redeem them? What kind of message does that send to your customers, that the businesses trust Western Union enough to sell them but not to redeem them?  Is there some kind of regulation of yours which is being flagrantly violated all across the greater Bridgeport area of Connecticut?

I strongly urge Western Union to either begin mandating that any agent partner location which -sells- the Money Orders must also redeem them, or else they should get out of the Money Order business all together. If your own agents and partners don’t trust the Western Union brand name to back up the financial promise of payment, then how do you expect your consumers to have any confidence in your brand either?

I’ll post any responses I get.